Writing content for websites is a skill; it’s totally different from writing for a printed publication or any other medium. It’s important that you get the length of your page just right.
Users of websites tend to scan pages rather than reading word for word. Therefore it’s important to keep the page simple and use bullet points and other techniques to draw attention to important details.
With this in mind, the web team attended a ‘Writing for the web’ course which was extremely useful and will help us improve the readability of the website. The ownership of our website content is devolved out to our departments and we will ensure that attending this course is a pre-requisite for staff who will be adding webpage content.