It’s been 3 months since the launch of the website and we are already looking at ways of improving it further. We are working on customisation, as we want to offer our users the ability to choose content that they are interested in. We also want them to be able to choose where the information is displayed on the homepage. For example, if viewing the latest news is really important to you, we will create the facility for you to drag the latest news box to the top right of the page, save your preferences and the website will remember your changes next time you log on.
The feedback we have received about the new website has been positive. There was a period shortly after the launch when there was some discontent, but that was mainly due to pages not being in the same place as the old website and is to be expected.
You can draw a parallel with supermarkets - when they move their products to another aisle you are disappointed when the bread is not where you expect it to be. However, after a few weeks you get used to where the bread is located - and it’s the same with websites! We didn’t move the pages around to cause confusion and frustration – our changes were based on user opinion and consultation and after a few weeks the feedback suggests it was the right thing to do.